Hey friends

I help founders solve problems others don't see.

I’m an analyst, engineer, and problem-solver with 22+ years of experience. I notice what others miss, diagnose chaos, and help founders make smart, confident decisions.

Services

How I help founders make smarter decisions

You don't need more features. You need better thinking. I work with founders who want a senior brain to diagnose problems and decide what to build next.

Problem & product diagnosis

Find the real issue

We map your product, tech, and decisions to uncover what’s actually blocking you – not just the symptoms your team is arguing about.

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Smart MVP & roadmap

From chaos to a clear plan

We turn your messy idea into a focused MVP: what to build now, what to postpone, and what to kill so you stop wasting time and money.

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Technical due diligence

Before you commit

I review your architecture, stack, or team setup and give you a blunt, independent view before you invest more into the wrong direction.

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Founder advisory

Ongoing senior partner

Regular calls where you bring the chaos, and we work through decisions together – product, tech, people, trade-offs, and strategy.

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Course

Build a website without technical knowledge

A practical, no-BS course for founders and creators who want a real website online without begging developers or getting lost in tools.

We start from zero: your idea, your positioning, your offer. By the end, you'll have a live website that explains what you do, captures leads, and doesn't look like a template.

Choose the right tools without tech overwhelm
Structure your pages so visitors actually get it
Write sharp, honest copy instead of generic buzzwords

Perfect for

Non-technical founders
Solo operators & creators
People launching their first product

What you get

Step-by-step video lessons
Concrete examples and templates
A site you're not embarrassed to share

Story

The problem-solver founders borrow

22+ years of engineering, debugging, and building products for fast-moving teams. I don’t just ship code — I see patterns, spot risks, and help founders make smarter decisions.

I've spent over two decades building and scaling systems, fixing the weird bugs no one else can reproduce, and turning chaotic ideas into products that actually work. In every team I've joined, I've ended up as the person people call when things are unclear, broken, or too complex.

I enjoy the messy early stage — when nothing is fully defined, and the real work is understanding what's actually going on. My strength isn't just writing code. It's analysis: seeing what others miss, questioning assumptions, and tracing problems back to their root cause.

Now I work with founders as a fractional CTO and thinking partner. You bring the context, chaos, and constraints. I bring experience, pattern-recognition, and clean thinking. Together we decide what's smart to build, what's noise, and what&aposs quietly putting your product at risk.

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Resources