Hey friends

I help senior tech professionals launch a startup without quitting their job.

I work with experienced engineers, tech leads, and engineering managers who have ideas but feel stuck overthinking the decision.
I help them move from mental loops to real-world evidence - part-time, safely, and intentionally.

Book a Clarity Session Check the offer →

POV

Most startup advice assumes you can:

Quit your job, take big risks, and build first and figure it out later.

Senior tech professionals are different.You have income, responsibilities, and real constraints.
The problem isn’t lack of ideas.It’s lack of a decision framework that respects your reality.
I believe clarity is not something you wait for.It’s something you design.

What I do

I work 1:1 with senior tech professionals to help them:

Choose the right startup or business idea

Validate it using real market signals

Make a confident go / no-go decision

Without quitting their job or burning weekends blindly

This is not coaching for motivation. It’s structured decision-making under real constraints.

Resources

A few frameworks I use regularly

Short guides, checklists, and thinking frameworks I created to help founders avoid expensive mistakes and build smarter.

Idea Fit Scorecard

Eliminate misaligned ideas early

Proof of Idea Experiments

Test demand without overbuilding

Validation Decision Framework

Commit, pivot, or kill with confidence

Founder Clarity Checklist

Quickly achive clarity with a few simple steps.

Articles

Some recent notes on startup decisions:

Startup culture

Why smart engineers stay stuck on startup ideas

Startup culture

Why MVP thinking fails for employed professionals

Ideas

The hidden cost of overthinking business ideas

Ideas

Why founders build the wrong thing first

Books

The books that actually changed how I think

Europe

What Europe taught me about ambition and clarity

Mental Models

The 'Root Cause Lens': A framework to see what others miss

Product

When to say no to new features (and why it matters)

Technical Thinking

How senior engineers diagnose chaos

Story

The problem-solver founders borrow

22+ years of engineering, debugging, and building products for fast-moving teams. I don’t just ship code - I see patterns, spot risks, and help founders make smarter decisions.

I’ve spent years working with technology, systems, and complex decisions. What I kept noticing was this: smart, capable people weren’t failing because they lacked ideas

they were failing because they didn’t trust their decision. That’s what led me to focus on decision clarity, not execution speed.

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